Do I need technical skills?

No coding required. The process is designed for business owners, not developers. You will be directing an AI through a defined sprint, not writing markup by hand.

What platform does the site end up on?

The build process is platform-agnostic. Weekend Website teaches you how to produce a real business website using AI. Publishing details are covered inside the course.

What if I do not finish in a weekend?

The sprint is designed around a weekend so you have a real deadline instead of an open-ended project. The materials remain yours after the weekend ends, so you can keep going or restart.

What is the Client License?

It's a $197 add-on for people who build websites for clients. The part buyers actually ask about is the handoff, so that's what it covers: how you build in the client's own account, and how you hand over the live site, the brand guide, and the brand files in one message. It also extends the license so you can use the process in paid client work. Skip it if you're only building your own site.

What does it cost to run, on top of the $297?

Building your site takes a Claude Pro or ChatGPT Plus account, about $20 a month, and a paid Lovable plan, about $25 a month. Both are third-party subscriptions, and I'd rather you know that here than find out at checkout.

How is this different from a prompt pack?

A prompt pack gives you words to paste. Weekend Website ships two skills, Brand Builder and Website Builder, that carry the judgment and process for the job. You are directing a system, not chasing prompts.

WEEKEND WEBSITE · A SYSTEM ROOM PRODUCT

A finished business website by Sunday night, in your own hands.

Weekend Website is a $297 course. You build your real business website in one weekend using an AI-directed process, with two skills that carry the judgment for the job. No agency, no waiting list, no vague timeline. Works with Claude or ChatGPT and the AI builder you already use. No code.

Get Weekend Website, $297One time. No subscription.

FIT

Honest about who this is for.

FOR

Owners who need a real website for a real business, this weekend.
People who already use AI a little and want a process to point it at.
Anyone tired of dragging blocks around in a builder with no plan.
Operators who prefer a deadline to a course they finish someday.

NOT FOR

Anyone who does not yet have a business or an offer to sell.
People who want an agency to do it for them.
Buyers looking for another prompt pack to add to the shelf.
Anyone unwilling to give the weekend the time it needs.

WHAT YOU CREATE

The brand foundation first. Then the website itself.

FRIDAY

Set the direction

Get your brand clear enough for an AI to think from. Positioning, voice, and the message the site needs to carry, before any pages exist.

SATURDAY

Build the site

Move from brand foundation into pages. Structure, copy, and layout produced through the Website Builder skill and directed by your decisions.

SUNDAY

Finish and ship

Review, tighten, and get the site into your own hands, live or ready to publish, before the weekend ends.

INCLUDED · TWO SKILLS

The two skills that carry the weekend.

SKILL

Brand Builder

Give your AI a brand to think from.

A packaged process for getting your positioning, voice, and standards to the point where an AI can produce work that sounds like the business, not like the internet.

Included in Weekend Website · not sold standalone

SKILL

Website Builder

Give the website a job before asking AI to build it.

A process for defining what each page is for, what it has to do, and what done looks like, so the AI produces a site that answers the real questions instead of filling space.

Included in Weekend Website · not sold standalone

BEFORE YOU START

What you need in the room.

A real business or offerSomething that exists, that you are selling or about to sell. Weekend Website builds around a real business, not a hypothetical one.
A Claude Pro or ChatGPT Plus accountThe process runs on either one, about $20 a month. It's a third-party subscription and it isn't included in the $297.
A paid Lovable planAbout $25 a month, also third party, also not included. We demo Lovable, and the process works with the AI builder you already use.
The weekendFriday evening through Sunday. Not every minute, but enough of it that you can finish what you start.

HONEST ABOUT THE PROCESS

What AI does. What you decide.

AI DOES

· Draft copy from your brand foundation.
· Produce page structure and layout options.
· Handle the mechanical work of production.
· Iterate quickly when you change your mind.

YOU DECIDE

· What the business actually stands for.
· Who the site is talking to and what it must do.
· Whether the output tells the truth about the offer.
· When it is done.

PRICING

One price. One optional add-on.

WEEKEND WEBSITE

$297

ONE TIME

The full course, including the Brand Builder and Website Builder skills, the sprint structure, and the companion guide.

Get Weekend Website

OPTIONAL ADD-ON

+$197

CLIENT LICENSE

For people who build websites for clients. Covers the handoff, how you build in the client's own account and hand over the live site, brand guide and brand files in one message. It extends the license for paid client work too. Available on the checkout page.

See on checkout →

LIVE, ONCE

Building it live, September 19 to 21.

I'm doing this live once. After this weekend, it's a recording. Three sessions across the weekend, streamed on Zoom, with the replay open through September 28.

FRIDAY 5:00 PM PACIFICKickoff. We set the direction.
SATURDAY 9:00 AM PACIFICBuild day.
SUNDAY 4:00 PM PACIFICGo live.

Watching is free. Building along with us is the $297 course, with the optional $197 Client License. The price doesn't move for the event.

See the live sprint

Registration opens this week.

QUESTIONS

What people ask before they start.

Do I need technical skills?: No coding required. The process is designed for business owners, not developers. You will be directing an AI through a defined sprint, not writing markup by hand.
What platform does the site end up on?: The build process is platform-agnostic. Weekend Website teaches you how to produce a real business website using AI. Publishing details are covered inside the course.
What if I do not finish in a weekend?: The sprint is designed around a weekend so you have a real deadline instead of an open-ended project. The materials remain yours after the weekend ends, so you can keep going or restart.
What is the Client License?: It's a $197 add-on for people who build websites for clients. The part buyers actually ask about is the handoff, so that's what it covers: how you build in the client's own account, and how you hand over the live site, the brand guide, and the brand files in one message. It also extends the license so you can use the process in paid client work. Skip it if you're only building your own site.
What does it cost to run, on top of the $297?: Building your site takes a Claude Pro or ChatGPT Plus account, about $20 a month, and a paid Lovable plan, about $25 a month. Both are third-party subscriptions, and I'd rather you know that here than find out at checkout.
How is this different from a prompt pack?: A prompt pack gives you words to paste. Weekend Website ships two skills, Brand Builder and Website Builder, that carry the judgment and process for the job. You are directing a system, not chasing prompts.

READY TO BUILD IT

Finish the weekend with a website. Not a to-do list.

Get Weekend Website, $297

Also inside the library: See all skills