Case study · Community platform
One platform for a countywide commemoration
A brand and five-language website connecting the organizations, events, and resources behind Orange County's America 250 commemoration.
- Client
- USA 250 OC
- Engagement
- 24 Months
- Services
- Brand Identity, Web Design, Social Media Strategy, Email Marketing
The business problem
USA 250 OC brings community, educational, faith, business, and cultural organizations together around a two-year commemoration. The initiative needed a shared identity and a website that could organize its program for the county's different communities.
What we built
Launch Creative developed the brand identity, designed the website, and built a content structure in English, Spanish, Vietnamese, Korean, and Chinese. The engagement also covered social media strategy and email marketing.
The Outcome
The initiative gained a shared public platform for its two-year program, with information available in five languages. Participating organizations and audiences had one place to find the commemoration's events, resources, and local history.