Selected work

Solving the problem at hand.

Marketing systems, websites, operations, and brand foundations designed around the way each business actually works.

The tools change by engagement. The standard does not.

Client Work

Califia Farms logo

Califia Farms

An internal promo store connecting Califia Farms' sales representatives with warehouse fulfillment, with no charge for goods or shipping.

Business need

Califia Farms' sales representatives needed cups, tablecloths, pins, and other materials for trade shows. They needed to place orders without paying for the goods or shipping, while the fulfillment partner still received the information required to complete each order.

What we built

Launch Creative built an internal e-commerce platform with a custom zero-dollar checkout and an integration with the fulfillment warehouse and contractor. The ordering experience accommodated the sales team's requirements and the warehouse's fulfillment workflow.

The Outcome

Sales representatives could place merchandise orders at no charge, and those orders connected to the fulfillment operation. The platform supported a specific internal sales process that a standard retail checkout did not accommodate.

Workflow overview

  1. 01

    Sales representatives place trade-show merchandise orders on an internal store.

  2. 02

    A custom zero-dollar checkout takes each order without charging for the goods or shipping.

  3. 03

    The order information passes to the fulfillment warehouse and contractor.

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Jen Schro Catching logo

Jen Schro Catching

A 2.5-week build connecting e-commerce, event point of sale, pickup and Easton dropshipping. The event team recorded over $100,000 in merchandise and dropshipping sales during the conference weekend.

Business need

Jen Schro Catching had a training event approaching in less than a month and needed a website and point-of-sale setup for attendee purchases. The store also needed to support dropshipping through the brand's Easton partnership.

What we built

Launch Creative built the site and connected online purchasing, event point of sale, in-person pickup, and outside-vendor dropshipping. The team worked through incomplete product assets and unreliable venue Wi-Fi, then provided live technical support during the event.

The Outcome

The build was completed in two and a half weeks. The event team recorded more than $100,000 in merchandise and dropshipping sales over the conference weekend, supported by the commerce system and on-site technical assistance.

Workflow overview

  1. 01

    Attendees purchase online or through event point of sale.

  2. 02

    Orders support in-person pickup or outside-vendor dropshipping through Easton.

  3. 03

    Launch Creative provides live technical support during the event.

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Integrity Payments logo

Integrity Payments

An ongoing engagement connecting website support, campaigns, newsletters, and an automated merchant application for Integrity Payments.

Business need

Integrity Payments had an active sales team and recurring needs for website updates, campaign production, and merchant onboarding. The work extended beyond launching a website into keeping the marketing operation running.

What we built

Launch Creative maintains the site, adds pages as the business develops, runs Instagram advertising, and drafts and publishes the newsletter. The engagement also included building an automated merchant application to support onboarding.

The Outcome

Integrity Payments has an ongoing partner responsible for its website and marketing activity, alongside an automated application process for new merchants. The engagement supports both customer acquisition and the steps that follow a sale.

Workflow overview

  1. 01

    Website pages are maintained and added as the business develops.

  2. 02

    Instagram campaigns and newsletters support ongoing marketing.

  3. 03

    An automated merchant application supports onboarding.

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“Working with Michelle has been wonderful. She is readily available, maintains and updates our website as needed, and is also engaged with our entire sales team of 60 agents helping them make their merchants happy with better web design packages. We recommend her every day.”
Colin Fahrig, President, Integrity Payments

Project Highlights

Launch Creative

Selected work

Since 2008

USA 250 OC

One platform for a countywide commemoration

A brand and five-language website connecting the organizations, events, and resources behind Orange County's America 250 commemoration.

Read the case study

Califia Farms

A zero-dollar checkout that still gets the order fulfilled

An internal promo store connecting Califia Farms' sales representatives with warehouse fulfillment, with no charge for goods or shipping.

Read the case study

Jen Schro Catching

Event commerce built in two and a half weeks

A 2.5-week build connecting e-commerce, event point of sale, pickup and Easton dropshipping. The event team recorded over $100,000 in merchandise and dropshipping sales during the conference weekend.

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Lido Isle Community Association

A resident portal used for a decade

A members-only website supporting court reservations, clubhouse bookings, forms, and community information for Lido Isle residents.

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Professional Jet

A brand and website built for a private aviation firm

A coordinated identity, promotional video, and website for Professional Jet's private and corporate aircraft management business.

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Integrity Payments

Marketing and merchant onboarding for a payment processor

An ongoing engagement connecting website support, campaigns, newsletters, and an automated merchant application for Integrity Payments.

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LA Sōl Collective

Building the store and shipping operation for a new brand

A Shopify storefront, shipping program, Amazon connection, and launch marketing for LA Sōl Collective.

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Regional Commercial & Residential Plumber

A connected marketing system for a shower-installation launch

Website, advertising, CRM, and follow-up for a regional plumber whose shower-installation program recorded $192,000 in first-month sales.

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Molly O Interiors & Design Shoppe

A complete identity and website for a new design studio

A logo, brand direction, and easy-to-manage website giving Molly O Interiors a coordinated presence at launch.

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A Denver mattress-recycling non-profit

Every paid order reaching the team again, and zero lost in the move

A Denver mattress-recycling non-profit's website kept taking paid pickup orders while every notification to staff failed without a word. We found the dead mail connection and fixed it the same day, then moved the site to faster hosting with every order record intact.

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A downtown Ventura gift and coffee shop

Online stock that updates from the register every morning

A downtown Ventura gift and coffee shop moved its online store onto a site that reads its point-of-sale inventory every morning, sells supplier stock it never has to touch, and sends each dropship order straight to the supplier.

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Featured projects

Before · 41 days offline
Before state: the client's website was inaccessible for 41 days.
After · live the day after signing
Rebuilt client website: reconstructed homepage
Rebuilt client website: reconstructed homepage
Digital recovery

Back online the day after they signed, after 41 days dark.

A Ventura County nonprofit coalition lost its website when its developer and hosting provider disappeared. We rebuilt it from the public web archive, had it live the day after signing, and then put their memberships, donations and event tickets on the site.

  • Reconstruction
  • Content recovery
  • Brand continuity
  • Technical relaunch
  • Human quality control

41 days offline, then live again the day after signing (July 14 signed, July 15 live).

Marketing operationsConnected operations

One marketing operation for an international film festival

A website, audience database, communications, and follow-up workflows connected for a small team reaching an international audience.

  • Website
  • HighLevel audience and communications system
  • Audience workflows
  • Content production
  • Small-Team Delivery
  • International reach
Rock Solid Instruments website homepage
Brand and commerceBrand system

A brand carried from first impression through checkout

A brand strategy, voice, and visual identity applied across Rock Solid Instruments' website, product pages, and buying experience.

  • Brand strategy
  • Brand voice
  • Visual direction
  • Website
  • Commerce
  • Human judgment

More case studies

Case study · Community platform

One platform for a countywide commemoration

A brand and five-language website connecting the organizations, events, and resources behind Orange County's America 250 commemoration.

  • Brand Identity
  • Web Design
  • Social Media Strategy
  • Email Marketing

USA 250 OC

Read the case study

Case study · Membership platform

A resident portal used for a decade

A members-only website supporting court reservations, clubhouse bookings, forms, and community information for Lido Isle residents.

  • Web Design
  • UX Design
  • Membership Portal
  • Online Booking
  • Web Development

Lido Isle Community Association

Read the case study

Case study · Brand and identity

A brand and website built for a private aviation firm

A coordinated identity, promotional video, and website for Professional Jet's private and corporate aircraft management business.

  • Brand Identity
  • Web Design
  • Web Development
  • Video Production

Professional Jet

Read the case study

Case study · E-commerce launch

Building the store and shipping operation for a new brand

A Shopify storefront, shipping program, Amazon connection, and launch marketing for LA Sōl Collective.

  • Shopify Development
  • Web Design
  • Copywriting
  • SEO
  • Amazon Integration
  • Social & Email

LA Sōl Collective

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Case study · Full-funnel marketing

A connected marketing system for a shower-installation launch

Website, advertising, CRM, and follow-up for a regional plumber whose shower-installation program recorded $192,000 in first-month sales.

  • Web Design
  • GHL / Marketing Automation
  • Meta & Google Ads
  • Local Services Ads
  • SEO
  • Reputation Management
  • Social & Video

Regional Commercial & Residential Plumber

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Case study · Brand and website

A complete identity and website for a new design studio

A logo, brand direction, and easy-to-manage website giving Molly O Interiors a coordinated presence at launch.

  • Creative Direction
  • Website

Molly O Interiors & Design Shoppe

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Case study · Emergency repair and hosting

Every paid order reaching the team again, and zero lost in the move

A Denver mattress-recycling non-profit's website kept taking paid pickup orders while every notification to staff failed without a word. We found the dead mail connection and fixed it the same day, then moved the site to faster hosting with every order record intact.

  • Emergency Repair
  • Email Deliverability
  • Hosting Migration
  • Website Care Plan

A Denver mattress-recycling non-profit

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Case study · Commerce systems

Online stock that updates from the register every morning

A downtown Ventura gift and coffee shop moved its online store onto a site that reads its point-of-sale inventory every morning, sells supplier stock it never has to touch, and sends each dropship order straight to the supplier.

  • WooCommerce Development
  • POS Inventory Sync
  • Dropship Automation
  • Local Search and Social

A downtown Ventura gift and coffee shop

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Eighteen years of work across marketing, systems, commerce, websites, and operations.