Case study · Civic platform
Multilingual Web Platform and County-wide Campaign
A five-language civic platform for Orange County's commemoration of America's 250th.
- Client
- USA 250 OC
- Duration
- 24 Months
- Services
- Brand Identity, Web Design, Social Media Strategy, Email Marketing
Background
USA250-OC is a two-year, nonpartisan initiative bringing Orange County's civic, educational, faith, business, and cultural organizations together to mark the 250th anniversary of American independence.
The Outcome
We built the brand and the platform end to end: identity, web design, and a content architecture running in five languages, English, Spanish, Vietnamese, Korean, and Chinese, so the commemoration reaches the communities that actually make up the county. The result is a civic platform built to carry a two-year program and to serve every audience it was meant for, in their own language.