Search & AI Visibility, for heads of marketing at mid-size companies
Know which buyer questions name you in ChatGPT and Google's AI answers, and which name a competitor, before your next leadership meeting.
It answers the two questions your CEO asks. Are we being found, in Google and in AI answers? And did it bring business?
Search & AI Visibility is a monthly retainer from Launch Creative. Every month we check whether ChatGPT and Google name your company when your buyers ask, fix what keeps them from it, and send you one page your CEO can read. Monthly retainer, 3-month first term, then month to month.
The first step is free. We run 10 of your buyers' questions through ChatGPT and Google's AI Overviews and send back a one-page table showing, for each question, whether you're named, cited, or passed over for a competitor, within one business day. It's built on your buyers' questions and the competitors you name, not prompts a tool guesses from your homepage.
Send us your website and the three questions your buyers ask most. We write the other seven from your site and send back the table.
If this has already happened to you
Your CEO sends you a screenshot of a ChatGPT answer that recommends your competitor, late at night, with a question attached. Or your CMO asks in a meeting why ChatGPT doesn't recommend you, and you don't have an answer yet. You may even outrank that competitor on Google, which makes it harder to explain in the room.
Why you don't have the answer yet
Your Google reports show clicks and positions. They don't show which buyer questions an AI answer hands to someone else. So the people who want to know end up checking by hand.
If you've been checking 20 questions by hand once a month and logging them in a spreadsheet, that's a real start, and it's also one more monthly task on top of the job you were hired to do. It covers the questions you thought to type, in the tools you had open that day.
Leave it as it is, and you defend next year's search budget with a report you can't explain.
The page you forward
One page, written for the person who signs off on the budget. Forward it as it is.
- The top line, in one sentence.
- Google: Search Console clicks and positions.
- AI answers: questions won and lost, where you're newly cited, which competitors are named.
- What shipped this month.
- The next move.
- Business results: leads and demo bookings, when you give us read access to your analytics or CRM.
What we do every month
Your AI answer baseline, delivered by day 14. We write at least 50 questions with you, in the words your buyers use, and run each one through ChatGPT, Perplexity and Google's AI Overviews. More product lines, locations or competitors to watch take it toward 100. For every question you see whether you're named, whether you're cited, and which competitors are named instead, plus a count of how often AI answers mention your company overall. When Google won't show us the sources behind its AI answer, we mark that question and report whether you're on page one instead. That's the starting line for every page that follows.
The fixes, done for you. Technical and on-page fixes, plus the question-and-answer content AI answers quote: FAQ sections in your buyers' words, structured data, and one consistent company name and address everywhere it appears. On WordPress and Shopify our desk ships the fixes itself, after a backup and a live check. Structural changes (theme, plugins, redirects, navigation, new pages) wait for your yes. On any other platform you get a ready-to-use fix list for your developer.
A written memo when search changes. A Google update, a seasonal moment, or a competitor newly cited in AI answers: you get a memo with what to do, before anyone asks you.
One content piece a month, written to answer a buyer question the baseline shows you losing. Every fact in it comes from your own words and materials.
Who does the work
Lily runs your account. Michelle Barto, our founder and president, joins a quarterly call. Launch Creative has done this work since 2008. The people on your first call stay on your account, so you explain your business once, and you can delegate it without watching for someone junior to take over after the first few months. Our search desk audits client sites every week and checks AI answers every month for the sites it serves today.
What this is, and what it isn't
Nobody controls what ChatGPT says, and the answers change. We don't promise placement, rankings, traffic or leads. We promise the work: the baseline, the fixes, the monthly page and the memo, and you'll see every question we track and what changed.
There's no tool to log in to and no dashboard to learn. We don't manage paid ads. Your Search Console, analytics and accounts stay yours.
Who it's for
This is for you if you lead marketing at a mid-size company, you have a budget line and an agency (or had one), and someone above you has started asking what ChatGPT says about the company. It fits marketing leaders new in the seat who need a clear picture fast. Owner-operated small businesses have a different plan with us.
Terms
- Monthly retainer, 3-month first term, then month to month.
- Baseline delivered by day 14 of month one.
- Fixes shipped on WordPress and Shopify; a fix list for your developer on any other platform.
- Structural changes only with your yes.
- Your Search Console, analytics and accounts stay yours.
- First step: the free 10-question snapshot, back within one business day.
Before the next screenshot
Skip it, and the next time someone asks what ChatGPT says about the company, you'll be typing questions into it by hand the night before. Start with the free snapshot. We run 10 of your buyers' questions and send back one page that shows where you stand.
FAQ
- What do I send for the free snapshot?
- Your name, work email, website and role, plus the three questions your buyers ask most. Add the competitors you watch if you'd like them in the table. If the questions aren't written down, send what your sales team hears most and we'll shape them into 10. The table comes back within one business day.
- Can you get us named in ChatGPT?
- Nobody can promise that, because nobody controls the answers and they change. We fix what keeps AI answers from naming you, and every month you see which questions name you and which don't.
- Is this what the GEO pitches in my inbox are selling?
- It covers the same question, whether AI answers name your company. The difference you can check is the monthly page, which shows what we shipped and what changed.
- Can my CEO read the report without me there to explain it?
- Yes. It runs one page, opens with a one-sentence top line, and it's written for the person who approves the budget.
- Do you change our site without asking?
- On WordPress and Shopify we ship technical and on-page fixes after a backup and a live check. Theme, plugin, redirect, navigation and new-page changes wait for your yes.
- We're not on WordPress or Shopify. Does this still work?
- Yes. You get the baseline, the monthly page, the memos and the content, plus a ready-to-use fix list your developer can ship.
- What happens to our accounts if we stop?
- Nothing. Your Search Console, analytics and accounts stay yours the whole time.
- What does it cost?
- It's a monthly retainer with a 3-month first term, then month to month. We'll walk through the figure with you after the snapshot, or on a call.