Case study · Brand and commerce
A brand foundation carried into the website.
Launch Creative used the method behind The Brand Builder to establish the company's voice, strategic direction, and visual approach, then applied it to the website and commerce experience.
Focus areas
Brand first. Website second. Both connected.
The website reads the way the business sounds because the brand was built first and the site was built to carry it.
Brand strategy
Brand voice
Visual direction
Website
Commerce
Human judgment
Method
How the brand became the site
Establish strategy and voice
Using the method behind The Brand Builder, we defined who the company serves, what it stands for, and how it sounds.
Set the visual direction
A visual system was built to match the strategy, colors, type, and photography that could carry across every surface.
Apply the brand to the website
The site was designed to communicate the brand at a glance and hold up on every page, not just the homepage.
Extend into commerce
Product, shop, and checkout experiences were built inside the same brand system so buying feels like the rest of the business.