Case study · Marketing operations
One marketing operation for an international film festival
A website, audience database, communications, and follow-up workflows connected for a small team reaching an international audience.
The business problem
The festival's small team needed to manage a connected audience journey, from discovery and submissions to ticketing and follow-up. The public website and the work behind it had to support the same season.
What we built
Launch Creative mapped the audience journey, built the festival website, and set up HighLevel as the audience and communications system for audience information and communications. Content production and follow-up workflows were connected to that same operation.
Focus areas
What changed
The team gained a shared system for its website, audience communications, content, and follow-up. The work connected the public-facing festival experience with the processes the team used to run it.
Website
Audience Data and Communications
Audience workflows
Content production
Small-Team Delivery
International reach
Method
How the system was built
Map how the audience finds the festival
From first discovery through submission, ticketing, and follow-up, every touchpoint documented before anything was built.
Build the Website
The festival website carries the brand, opens submissions, drives ticketing, and communicates the season clearly to a global audience.
Connect Audience Data
HighLevel connected audience data, communications and automated follow-up behind the website.
Connect production and follow-up
Content production and post-festival follow-up flow through the same system, so a small team can run an international operation.