Case study · Marketing operations
A public website and the operation behind it.
The website, audience communications, marketing production, and follow-up workflows were designed as one connected system for a small team serving an international audience.
Focus areas
One connected system, six moving parts.
A small team runs an international festival with the leverage of a much larger organization because the public site and the operation behind it were designed together.
Website
HighLevel operating base
Audience workflows
Content production
Small-team leverage
International reach
Method
How the system was built
Map the audience journey
From first discovery through submission, ticketing, and follow-up, every touchpoint documented before anything was built.
Build the public surface
The festival website carries the brand, opens submissions, drives ticketing, and communicates the season clearly to a global audience.
Stand up the operating base
HighLevel became the shared operating layer for audience data, communications, and workflow automation behind the public site.
Connect production and follow-up
Content production and post-festival follow-up flow through the same system, so a small team can run an international operation.