Case study · Commerce systems
Sales Support Platform Creation
An internal merch-ordering platform for a national brand's sales reps, with zero-dollar checkout wired to their fulfillment warehouse.
- Client
- Califia Farms
- Duration
- 06 Years
- Services
- E-Commerce Development, Systems Integration, Fulfillment Automation, Custom Checkout
Background
Califia Farms needed a way for their sales reps to order trade show merch, cups, tablecloths, pins, without the friction of a normal store. The platform had to connect directly to their fulfillment warehouse and contractor, and checkout had to be completely free: no charge for goods, no charge for shipping. That sounds simple, but it isn't. On most e-commerce platforms, zeroing out the customer's total also zeroes out the data the back end needs to fulfill the order accurately.
The Solution
Califia Farms needed a platform for its sales team to be able to order merchandise for trade shows. The platform had to link to a fulfillment house and create orders at no charge, something that required a custom solution.